EST

2010

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PHILOSOPHY

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I believe enhancing experiences is rooted in the power of asking why. By asking, we can truly understand ourselves and our audience, allowing us to push beyond the expected, and invite others to experience our story in thoughtful and unique ways. Every brand has its own why and every business, large or small, deserves to have its story told in a way that connects its customers to its vision. This is the difference that sets brands apart.

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RETAIL DESIGN

Current PROJECT

The contemporary Sonoma furniture store, known within its community for helping after the California wildfires, was looking to renew its branding and stand out among large retailers as that community rebuilds. Like the wine country community it is a part of, its renewed marketing strategy emphasizes on what makes it unique, its refined-eclectic style. By leveraging this new brand strategy in its marketing materials and showroom signage, it emphasizes the company as a member of the community and separates it from the big box retailers. Making it a destination for locals and visitors alike.