INDUSTRY NEWS
Staying with the times is as important as ever right now especially in the retail world. Things are changing so quickly with social media, millennials, and whatever is coming our way next. It is essential to be adept and able to evolve swiftly. So here is a place to share with my customers some industry news, tips, and ideas as we work together.
The Rise of Experiential Design: What You Need to Succeed
Published by: Adobe
This is a great article by Adobe showcasing the different options for experiential design and goes into how to choose the right experience for you. Enjoy!
THE FUTURE OF RETAIL IS EXPERIENTIAL AND NOT DEAD
Published by: Carat
Retail is not dead, it’s evolving. Read more…
5 Ways to Authentically Engage Your Customers
Published by: Kellogg School of Management at Northwestern University
To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”
Retail As Marketing: Redefining The Retail Experience
Written by: Kristy Stromberg
Published by: Forbes
In the pre-digital era, the relationship between brick-and-mortar retail stores and their customers was largely transactional— places to fulfill supply and demand. Yet as online commerce continues to grow exponentially, the role of the retail store is shifting from purely pragmatic to more experiential. Moving forward, the key to survival for retail stores may rely on their ability to act as a living showcase for products and brands. Read more...
A KNOT
This is how you may feel right now, not sure how it got here or how to begin. Don’t worry we can get it straightened out, and set you up for success. Here are a few articles to get your thoughts started. Feel free to contact J Studio for a consultation.